The mobile version of PC and console hit PlayerUnknown’s Battlegrounds continues to break records. According to market researcher App Annie, the free-to-play PUBG Mobile now has over 100 million monthly active users (MAUs).
That’s not bad for the multiplayer battle royale shooter, which launched on iOS and Android just a little over a year ago. It has since brought in more than $100 million for publisher Tencent (an investor and partner to PUBG developer Bluehole). To celebrate the new milestone, Tencent announced that the Royale Pass Season 7 is now live alongside PUBG Mobile’s 0.12.5 update.
In addition to various gameplay adjustments, the new update adds the Skorpion machine pistol, rare avatar skins, and a server dedicated to players in the Middle East. The Royale Pass is PUBG Mobile’s version of a battle pass, a type of progression system where players can earn cosmetic items just through playing the game. Players can also purchase a premium version (the Elite pass) to unlock even more rewards.
Tencent releases a new Royale Pass for every season of content, which lasts around a month. These passes keep players coming back to free games like PUBG Mobile (Fortnite uses a similar system), and lead to a huge increase in player spending. Promotional events, like a recent Resident Evil 2 tie-in with Capcom, also brings in more players.
Interestingly, the 100 million MAUs excludes players in China — but that’s not too surprising. Tencent struggled to get approval for PUBG Mobile from the Chinese government for over a year, which is notorious for its strict media guidelines. The company couldn’t monetize the game without getting that greenlight.
Eventually, Tencent just gave up and replaced PUBG Mobile with a new yet similar-looking battle royale shooter — Game for Peace.
Content sourced fromTNW
*This section only applies to third party rss feed users*
— Kashmir Broadcasting Corporation allows the use of RSS Feeds, but with our content usage we expect that credit is given, but in the event that it is not. This content policy annotation will act as a credit towards KBC (Kashmir Broadcasting Corporation) Please visit kbcchannel.tv for more news and articles — we can not justify what is written on a third party site, as the content can be altered to their specification, if something is not authentic as it should be please visit kbcchannel.tv and look for the original content. if it is no longer there then it can no longer be associated with Kashmir Broadcasting Corporation and if the content on a third party site has been altered to the point of offence or deemed inappropriate please report it to KBC via email: firstname.lastname@example.org or fill the submission form on kbc’s website: https://www.kbcchannel.tv/report-form/ with the details of the site and article heading — Thank You
Website — https://www.kbcchannel.tv/
FaceBook — https://www.facebook.com/kbcchanneltv
Twitter — https://twitter.com/kbcchanneltv
YouTube — https://www.youtube.com/channel/UCV6TFLe3dGbavSYilnC2paQ
Instagram — https://www.instagram.com/kbcchanneltv/