NetEase Games, the online games division of NetEase, has made a strategic investment in Dead by Daylight game creator Behaviour Interactive.
The investment will enable Montreal-based Behaviour to continue to operate independently under
the leadership of Rémi Racine, its president and executive producer. NetEase Games will
nominate a director to Behaviour’s board. Last October, Behaviour also raised a round from China’s Gaea Interactive.
“NetEase is pleased to further develop our relationship with Behaviour, an online games pioneer and a leader of the asymmetrical battle arena genre,” said Ethan Wang, vice president of NetEase. “We look forward to leveraging Behaviour’s deep passion and expertise to enhance our R&D efforts and deliver even more exciting new products to players worldwide.”
NetEase Games has established itself on the global scene with successful game launches in multiple geographies in more recent years. It recently invested in France’s Quantic Dream, and it also invested in Dino Patti’s Jumpship and Improbable. NetEase publishes Blizzard’s World of Warcraft in China, and it has recently partnered with Marvel and the Pokemon Company.
“NetEase’s investment validates the reputation for excellence and efficiency we have built in the
online games sector over the last 27 years,” said Racine, in a statement. “At Behaviour, we are continuously looking for opportunities to accelerate growth by investing in R&D for new and innovative games for our players and in the recruitment of exceptional talent. As an industry leader in online games, NetEase brings highly reputable R&D and operational capabilities and experience that we believe will drive sustainable, long-term growth well into the future.”
Privately held Behaviour Interactive has spent much of its life as an outsourcing company and it has contributed to more than 250 games since 1992. But the company had a huge hit with its home-grown title, Dead by Daylight, which has more than 12 million players. Behaviour has more than 550 employees and 70 million games sold on every platform.
Content sourced fromTNW
*This section only applies to third party rss feed users*
— Kashmir Broadcasting Corporation allows the use of RSS Feeds, but with our content usage we expect that credit is given, but in the event that it is not. This content policy annotation will act as a credit towards KBC (Kashmir Broadcasting Corporation) Please visit kbcchannel.tv for more news and articles — we can not justify what is written on a third party site, as the content can be altered to their specification, if something is not authentic as it should be please visit kbcchannel.tv and look for the original content. if it is no longer there then it can no longer be associated with Kashmir Broadcasting Corporation and if the content on a third party site has been altered to the point of offence or deemed inappropriate please report it to KBC via email: firstname.lastname@example.org or fill the submission form on kbc’s website: https://www.kbcchannel.tv/report-form/ with the details of the site and article heading — Thank You
Website — https://www.kbcchannel.tv/
FaceBook — https://www.facebook.com/kbcchanneltv
Twitter — https://twitter.com/kbcchanneltv
YouTube — https://www.youtube.com/channel/UCV6TFLe3dGbavSYilnC2paQ
Instagram — https://www.instagram.com/kbcchanneltv/