February 2021’s Absolute best New Attractiveness Merchandise: Tower28, Tarte & Extra

We independently selected these products because we love them, and we hope you do too. Shop with E! has affiliate relationships, so we may get a commission if you purchase something through our links. Items are sold by the retailer, not E!.

A new month brings new beauty releases, and we’re particularly excited about February 2021’s offerings. Below, check out what’s new from Urban Decay, Tower28, Tarte and more brands we love. From themed eyeshadow palettes to unique shampoo formulations, we’re adding them all to our cart.

Our favorite so far? Summer Friday’s new Summer Skin Nourishing Body Lotion! We’ve heard only good things about the ultra-hydrating and nourishing body lotion that’s proving to be the answer to dry winter skin. And it’s lightly fragranced with notes of coconut, vanilla blossom and warm almond, so you’ll smell amazing all day long!

So ahead, the best new skincare, haircare and makeup we’ve seen this month.

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