CEO Secrets and techniques: ‘We gave body of workers stocks, now not salaries’

When you are starting up a business and cash is tight, how do you pay your staff? One app maker, called Blueheart, offered to pay employees with shares in the new firm, rather than salaries.

As the CEO of Blueheart explains, this got the firm through the critical first few months until it could afford the wage bill.

Video by Jeremy Howell

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