Tech

Wherein co-founder’s 6 pointers for nailing distant paintings

Did you know Ingrid Ødegaard is speaking at TNW2020 this year? Check out their session on ‘How to compete with tech giants’ here.

“Decoupling location from work can fundamentally change the way we build our societies.”

Ingrid Ødegaard’s statement is firm, and comes naturally when she talks. Not like a futurist’s vision, but rather based on hands-on experience from the way the tech startup Whereby has worked since long before Covid-19.

“We give people the ability to take the job with them, a possibility that has enabled big life changes for some. When people move back to their small home towns, it also affects those communities and helps them maintain a sustainable base of taxpayers,” she says.

Whereby, the video collaboration company from Norway, has seen a 30 times increase in its services in the last few months. Co-founder and Chief Product and Technology Officer Ødegaard reveals that it wasn’t a global pandemic or the fact that a video conferencing tool is the core of their business that made them become a “work from anywhere” team.

[Read: We asked 3 CEOs what tech trends will dominate post-COVID]

“In 2013, we were co-located, but we were forced to think differently when one of our colleagues wanted to move closer to his family, and we really wanted to keep him in our company. So he moved, and we adjusted.”

What does it take?

Whereby’s vision is “to give people freedom and flexibility to live and work where they thrive.” There are now 48 people in 17 locations across 6 time zones, delivering a simple solution for video meetings with paying customers in 150+ countries. They also have a passion to make meetings more fun, for example by letting participants react to the speaker with emojis.

Ingrid Oline Skeide Ødegaard

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