Tech

How Ford is ensuring its F150 stays the most well liked truck ever

This article was originally published by Michael Coates on Clean Fleet Report, a publication that gives its readers the information they need to move to cars and trucks with best fuel economy, including electric cars, fuel cells, plug-in hybrids, hybrids and advanced diesel and gasoline engines.

It’s only been five years since the last major redesign of the Ford F-150, not a long time historically in the truck world, but with competition heating up both in the traditional competitors and newcomers, Ford is pushing forward with the introduction of the all-new 2021 F-150, a remake of its best-selling and most lucrative model.

The goal of the introduction this week, hosted by Ford spokesperson Dennis Leary and featuring a variety of Ford employees and F-150 customers, was to show that Ford is well-aware that its industry-leading position (best-selling truck for the past 43 years) is not something assumed, but an achievement to be re-earned every year. The 2021 Ford F-150 has a very simple goal—maintain and expand that market lead for another year or two.