The company will be reaching out to everyone who has not watched “anything on Netflix for a year since they joined,” Wu said. The company will do the same for anyone who has stopped watching for more than two years.
Netflix added it will start sending out emails or in app notifications this week.
Netflix noted the inactive accounts “represent less than half of one percent of our overall member base,” or “only a few hundred thousand.”
“We’ve always thought it should be easy to sign up and to cancel. So, as always, anyone who cancels their account and then rejoins within 10 months will still have their favorites, profiles, viewing preferences and account details just as they left them,” Wu said. “In the meantime, we hope this new approach saves people some hard-earned cash.”
The streaming company has 183 million subscribers worldwide.
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