Undertake new vacationer industry modules for higher returns: Adv Sharma to JKTDC

Jammu, Feb 13:-
Advisor to Lt Governor, KK Sharma Thursday asked the Jammu & Kashmir
Tourism Development Corporation (JKTDC) to evolve new tourist business modules
for the optimal utilization of its assets and for better returns.

The Advisor
was speaking at the 90th Board of Directors meeting of the Corporation.

Commissioner Finance, AK Mehta; Secretary Tourism Zubair Ahmed; MD JKTDC, Asgar
Hussain, Director Tourism Jammu, RK Katoch and other senior officers attended
the meeting.

The Advisor
asked the officers to embark on new strategies;   ensure optimum
utilization of assets to make the corporation as one of the best models in the
tourism industry of country. 

 “The Corporation should come up with
innovative strategies for utilization of its assets and provide world class
facilities to the tourists”, the Advisor added.

The Advisor
also asked the Corporation to win the confidence of the customers with its
reliable services, excellent marketing and by offering variety of products to
increase the room occupancy and make its establishments as preferred place for
the tourists. 

The Advisor
also asked the Corporation management to undertake valuation of its assets and also
categorize the units in terms of revenue generations, so that the loss making
units could be outsourced after proper bidding. He also directed for perusing
pending court cases of the Corporation by effectively projecting its claims.

The meeting
was apprised about various steps being taken by the JKTDC to improve business
and address management issues.

The meeting
was informed that the Corporation was set up in 1970 to provide basic
infrastructure to tourists at prime locations.

Read Full Coverage on: The Kashmir Monitor.
©2019 The Kashmir Monitor

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